Nielsen: Whole TV exhibits and films elevated 10% in 2019 because of streaming wars
As the varied platforms battle for video streaming supremacy, this rivalry has ignited a speedy growth within the quantity of content material out there to customers.
In response to the Whole Viewers Report launched right this moment by Nielsen, as of December 2019 U.S. customers may select from 646,152 distinctive program titles out there on conventional linear and streaming providers. That’s a rise of 10% from 2018, in accordance Nielsen.
That explosion of viewing selections is only one of some ways the streaming wars are reshaping viewing habits.
“The proliferation of on-demand streaming providers is essentially the most profound media disruption of the final half-century,” wrote Peter Katsingris, Nielsen’s senior vice chairman of Viewers Insights, in an introduction to the report. “And this disruption is driving profound, actual, actionable alternative throughout all sides of the business.”
Whereas Netflix, Amazon Prime Video, and Hulu have been providing subscription video streaming providers for greater than a decade, a number of main gamers have determined to affix the scrum prior to now yr. This contains Apple’s launch of Apple TV+ and the introduction of Disney+. And coming quickly, new entrants will embody HBO Max, the short-form streaming service Quibi, and Peacock from NBCUniversal.
Moderately than choosing and selecting, customers are responding by opening their wallets extensive and begging corporations to take their cash. Nielsen’s report tasks that whereas customers spent about $600 million on video and audio content material in 2019, that quantity is projected to develop to $1 trillion by 2023.
This progress is feasible as a result of video streaming nonetheless stays a fraction of the time spent viewing content material, round 19% for households which have some functionality to view such providers by way of a sensible TV or pc, in accordance with Nielsen.
Within the U.S., Nielsen discovered that 73% of U.S. households now have some sort of video streaming subscription service, and about 33% have three or extra streaming providers.
Amid this streaming frenzy, together with each audio and video streaming content material, customers appear to be adapting by merely spending extra time glued to their screens.
In response to Nielsen, the typical client now spends a complete additional day every week watching or listening to some type of digital media content material than they did 6 years in the past. Every day, we spent 11 hours and 54 minutes every day in Q3 2019 interacting with our devices, together with TV, TV-connected units, radio, computer systems, smartphones and tablets. That represents a rise of 1 hour and 24 minutes from Q3 2018.
Content material makers and advertisers are salivating.
“That may be a large amount of the waking day for client connectivity so this period of time is very eye-opening,” the report notes. “Entrepreneurs and content material creators have actually each waking hour of a customers’ day to place forth their finest messages.”